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CPM Calculator

Determine the cost per 1,000 ad impressions to evaluate and compare the reach efficiency of display or media campaigns.

Advertising Data

Calculation Mode

Total Cost ($)

Total advertising spend

Impressions

Total number of ad impressions

CPM ($)

Cost per thousand impressions

About CPM

CPM (Cost Per Mille) measures the cost of 1,000 advertising impressions. It is a standard metric for comparing ad campaign efficiency across different channels.

Results

CPM

Cost per 1,000 impressions

Cost Per Impression

Total Campaign Cost

Total Impressions:

Impressions per Dollar:

Formula

CPM = (Total Cost / Impressions) x 1,000

Lower CPM indicates more cost-efficient ad spending. Industry averages vary widely by platform and format.

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