Margin Calculator

Enter cost and selling price to instantly see gross margin, markup percentage, and profit per unit.

Revenue & Cost Data

Revenue / Selling Price ($)

The selling price or total revenue

Cost ($)

Cost of goods sold or total cost

Profit Margin: Profit as a percentage of revenue (selling price).

Markup: Profit as a percentage of cost.

Both measure profitability but from different perspectives.

Profit Margin

Markup

Gross Profit

Revenue / Selling Price:

Cost:

Gross Profit:

Profit Margin = (Revenue - Cost) / Revenue x 100

Markup = (Revenue - Cost) / Cost x 100

A 50% margin equals a 100% markup. Margin is always lower than markup for the same transaction.

Save your calculations and get detailed breakdowns